Wilmington Wedding Planner
Hi! I’m Hayley, owner and lead planner for the FP team. I started Fairytale Pursuits in early 2015 because I LOVE weddings. From the dress, to the vows and “I do’s”, to dancing the night away with the love of your life, every aspect of a wedding enthralls and excites me. There’s no greater feeling than watching a couple’s vision come to life, and knowing that I helped make it happen, and what started out as a mother-daughter team has grown into a whole family affair.

Born and raised in North Carolina, I love my southern roots, but there’s nothing I love more that the hustle and bustle of New York City. I’m a strong lover of anything pink, and I’m completed addicted to Sundrop (it’s a soda for those of you who aren’t from the south) and Mini M&Ms. My vacation of choice is anywhere with a beach, and I’d sit there all day with a Nicholas Sparks novel in hand. I also watch entirely too much of the reality show Big Brother, usually with my sweet eskimo furbaby KodaBear.

When I was a little girl I was already telling my dad what my wedding was going to be like, completely unaware that I had years to go before that dream was even a possibility. Fast forward to the present, and I got my chance to be a bride. I married my sweet husband, Luke, in January 2016. We’re almost high school sweethearts (story for another time!), and I loved every second of being on the other side of the planning process. Plus, he's a great addition to the FP team! I treat every wedding with the same excitement and diligence as if it were my own, and nothing makes my heart skip a beat like crossing off a checklist. I couldn’t imagine a more perfect profession, and I love turning wedding visions into realities. I can’t wait to be a part of your special day!
Wilmington Day-of Coordinator
Luxury Wedding Planning
North Carolina Wedding Coordination
Photos courtesy of Milk + Honey Photography Co.
Charlotte Wedding Planner
Hey y’all! I’m Jenny, assistant planner for the FP team. I truly love weddings, and always appreciate every couple’s unique story. Every wedding is so different from the last, and I truly enjoy seeing wedding details come together and reflect the uniqueness of the bride and groom, and their families. Getting to work side by side with my daughter is just the icing on the cake.
I am a true southern belle. I was born and raised in North Carolina, and I couldn’t imagine myself anywhere else. There’s nothing I love more than a beach – the salty air, the soft sand, the sound of crashing waves – and I could sit there from sunrise to sunset with a book in my hand. Peanut butter is my go-to snack, and I usually end up sharing it with my furbaby, Foxy. I enjoy anything that let’s me be creative, from sewing to working in my flower garden.
I’ve been happily married for over 25 years, and my husband and I have one of those unique stories I said I loved. We were married in 1989, right after Hurricane Hugo hit. After picking up the wrong wedding gown, dragging fallen trees out from in front of the church doors, and praying an hour before the ceremony that the electricity would come back on, we said “I do,” and had more fun than I could have ever imagined. I love getting to help a couple through all the mishaps, and watch them walk away with the happy day they always dreamed of. I can’t wait to be involved in your wedding!
Charlotte Day-of Coordinator
Coastal Wedding Coordination
Virginia Wedding Design
Photos courtesy of Milk + Honey Photography Co.
Wilmington Wedding Planner
Hey there! I’m Luke, assistant planner for the FP team, and husband to our owner. I never imagined I'd be working in the wedding industry, but I wouldn't imagine life any other way.

Hayley and I met in high school, dated a few times, and ended up with a long and unusual love story. After coming to the conclusion that she's the girl of my dreams, we had our own wedding in January of 2016, and I've been on her team ever since. After working a larger wedding with her and Jenny, Hayley realized a few skills in me that she knew she could work with, and had me tag along a few more times. She's taught me the ins and outs of it all, and I started working weddings with her on a regular basis. I truly enjoy getting to be a part of something so special, and there's definitely nothing like getting to work with your beautiful wife.

My favorite part of working weddings is always getting to know the guys. Hayley normally sends me to take care of the groom and groomsmen, and it's always great to hear how they knew their bride was "the one." In addition to being half of the husband-and-wife team, I love heading to the beach with our little family, anything involving the outdoors, and playing guitar. I hope to someday own my own distillery, while I keep working with the FP team, of course. And who knows, maybe we'll double it as a wedding venue! I can't wait to work with you!
How He Asked
As Seen In:
The Coordinated Bride
United With Love
Charlotte Brides
Wedding Lovely
Artfully Wed
The Overwhelmed Bride
Southern Bride
Elegant Wedding
Wilmington Weddings
Borrowed & Blue
Rising Tide Society
WeddingWire Coastal North Carolina and Wilmington
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